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Press Release

September 2009

4 Living launch the UK's first range of Natural Memory Foam mattresses

The range, which is unveiled under the company's new 'Eco Luxury' label, is hand-made in Canada, by Essentia.

It is the only natural memory foam mattress range in the world and uses patented technology to make real memory foam from natural latex. There are no chemicals or toxins and no adhesives, as with regular memory foam; simply natural memory foam encased in an unbleached organic cotton cover. The result is a luxurious mattress with a 35% faster recovery time than other foams and 80% better breathe-ability, delivering unsurpassed comfort and a mattress that lasts up to 4 times longer than regular alternatives.

Commenting on the launch, 4 Living md, Roger van der Matten said: "We're delighted to be working with Essentia to bring this revolutionary memory foam to UK consumers. Using natural latex rubber, plant extracts and organic essential oils - the finest raw materials - the mattresses fit perfectly as part of our new Eco-Luxury label and it's a range that is already incredibly popular in the US and Canada." Adding: "It is wonderfully refreshing to witness eco-friendly technology out-performing more conventional means - each mattress comes with a 20 year guarantee, which is unsurpassed."

Included with the mattresses is a range of support pillows, manufactured in the same eco-sensitive way.

www.4living.co.uk